Business Tips From the Movie “Glengarry Glen Ross”

Dated: October 24 2020

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Business Tips From the Movie “Glengarry Glen Ross”

Business Tips From the Movie “Glengarry Glen Ross”

Glengarry Glen Ross, 1992, an American drama, is one of the most talked about business movies of all times. Here are a few tips any entrepreneur can learn from this movie:

1) ABC.

Always Be Closing: In order to be a successful businessperson, you need to be an excellent closer. Before entering any meeting, think about how you can help your prospective client to go from A to Z. Keep your eyes focused on the goal and come out of the meeting with a contract in hand.

2) AIDA.

Attention, Interest, Decision, and Action. Grab your audience’s attention in the first 30 seconds or you’ll lose them. Captivate their interest by marketing your products or services in an attractive package. Motivate your prospects to make a decision today rather than tomorrow. Take an action towards commitment without obligation.

3) COFFEE’S FOR CLOSERS.

Give incentives to your salesmen by providing a larger commission structure and a smaller base pay. SMART (Specific, Measurable, Achievable, Realistic, and Timely) goal setting is the key to success and must be adopted by all your staff members.

4) THINK.

Before offering your salespeople extrinsic incentives such as monetary compensation, or threatening them with punishment, think of ways to tap into their intrinsic motivators which are autonomy, self-esteem, and mastery. When you sell with passion, competence, and a contribution mindset, your odds of success are highly elevated.

5) WIIFM.

Selling features of your products or services may be interesting to you; however, what grabs your customers’ attention is what’s in it for them. Focus on the benefits of each specific client’s needs rather than the general technicalities of your services. Clients buy you first, and then the products you’re offering. A funny expression is, “A good salesperson can sell ice to Eskimos.” Think of why you’re the best person to sell it to them, how your opportunity is unique, and why they must act NOW.

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Ava Khamooshi

Ava Khamooshi is the Luxury Realtor DRE#02061463 and Team Leader at Ava Khamooshi Real Estate Team with TXR Homes DRE#02106467. She is also a licensed Mortgage Loan Originator NMLS# 2020404, a profess....

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